NOFA AI — Pricing
For Home Services Trades (Plumbing, HVAC, Electrical, Roofing, Pest Control)
Stop Losing Jobs to a Ringing Phone.
Every missed call is a job that goes to your competitor.
Our Agent answers,
qualifies,
and books — 24/7
so you never lose another dollar to a voicemail.
$497/mo + $1499 one-time setup
For trades who just need the bleeding to stop.
Your phone rings at 11pm on a Saturday. A pipe burst, an AC died, a breaker tripped. Right now, that call goes to voicemail — and the customer calls the next plumber on Google. NOFA AI answers instantly, every time, sounding like your best front-desk hire.
What's included:
24/7 AI Receptionist — answers every call, in your business's voice
After-Hours Emergency Dispatcher — qualifies true emergencies and alerts your on-call team instantly
FAQ handling (hours, service area, pricing ranges, what you do/don't service)
Message-taking and instant text/email notification to you
Up to 150 calls/month included
Best for: Solo operators and small crews who need a safety net for missed and after-hours calls.
Start Capturing Every Call
$1,450/mo + $5,000 one-time setup
For trades ready to turn calls into booked, paying jobs — with no human touching the calendar.
Answering the phone is step one. Getting the job on your calendar without you or your dispatcher lifting a finger is where the real money is. Growth adds a booking agent that talks to your calendar directly and a lead qualifier that filters out tire-kickers before they hit your sales team.
Everything in Starter, plus:
Inbound Booking Agent — books, reschedules, or cancels appointments live on the call, synced to Google Calendar / Cal.com
Lead Qualifier — asks the right background questions (property type, issue urgency, budget range) before handing off a lead
Priority emergency routing by job type
Up to 400 calls/month included
Best for: Growing companies with 2+ trucks who are tired of double-bookings and unqualified leads eating tech time.
Book More Jobs, Book Them Right
$3,000/mo + $10,000 one-time setup
For multi-crew or multi-location operations that want the entire front desk running itself.
At this scale, the phone isn't your only leak — it's follow-up, reviews, and status updates eating your office staff's day. Pro hands off your entire client-facing admin load to AI, while keeping a human in the loop on anything high-stakes.
Everything in Growth, plus:
Customer Feedback Specialist — automated post-job satisfaction calls/texts that turn happy customers into 5-star reviews
Order/Job Status Assistant — customers can call and get real-time job or parts-order status without tying up your office
CRM/database sync (ServiceTitan, Housecall Pro, Jobber, etc.)
Multi-location / multi-line support
Unlimited calls, priority support, monthly performance report
Best for: Multi-crew operations and franchises who want one system running front desk, sales, and follow-up.
Run Your Front Office on Autopilot
Guarantee Block Our 30-Day Promise If NOFA AI doesn't capture and book enough jobs to cover at least 5x your monthly fee within 60 days, we'll refund the difference. No lock-in contracts. Cancel anytime.
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Guarantee Block Our 30-Day Promise If NOFA AI doesn't capture and book enough jobs to cover at least 5x your monthly fee within 60 days, we'll refund the difference. No lock-in contracts. Cancel anytime. 〰️
Setup Fee Justification
What the one-time setup fee actually pays for
Home services owners are (rightly) skeptical of "setup fees" that feel like padding. This breakdown exists so the fee is justified line-by-line — either on the pricing page as an expandable section, or in the sales call script.
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Business & call-flow discovery
30-min intake call: services offered, service area, hours, pricing ranges, common FAQs
Voice & script build
Custom AI voice persona trained on your business — not a generic bot
Emergency triage logic
Defining what counts as a true emergency for your trade (e.g., active leak vs. routine repair) so dispatch alerts are accurate, not noisy
Phone system integration
Connecting your existing business number (forwarding or porting)
Live testing & QA
Test calls before go-live to confirm tone, accuracy, and escalation paths work
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Calendar integration
Connecting Google Calendar / Cal.com / scheduling tool, setting job-duration rules per service type
Booking logic build
Defining buffer times, service radius rules, and which jobs require human approval before confirming
Lead qualification script
Building the qualifying question set specific to your trade (property type, issue type, urgency, budget signals)
Routing rules
Setting up hand-off logic to the right tech/crew based on job type and location
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CRM/database integration
Two-way sync with ServiceTitan, Housecall Pro, Jobber, or your existing system
Review/feedback flow build
Post-job follow-up sequence timed to your job-completion triggers, routed to Google/Yelp for positive responsesMulti-location configuration
Separate call flows, hours, and routing per location or franchiseData security & permissions setup
Scoped access controls and human-approval gates on high-stakes actions (refunds, cancellations, etc.)Dedicated onboarding specialist
A named point of contact through go-live, not a shared support queue
“each line item maps to real hours (discovery calls, script writing, integration testing, QA), so the fee reads as work done, not a markup. It also gives your sales team something concrete to walk through on a demo call instead of just quoting a number.”